RAPPERS I KNOW — “New Flava” Maxi Single
featuring Synatto Watts (The Niyat), Kay (The Foundation), S.A.V.V.I. (H.I.S.D.), Damien (K-otix), Minus (Flow Factory)

“New Flava” Produced by The ARE
“Mo Flava” (Illmind Remix) Produced by Illmind
“Mo Flava” (O.G. Mix) Produced by Easy Mo Bee

flavamast   rik_newflava_sm flavaiphone

There’s a movement going on at the bottom of the map. If you haven’t paid attention, then you’ve been missing a modern renaissance taking place in Houston, Texas. If you take a look back over the last few years, most of us have been involved in or connected to some of the most inspiring, influential creations to come across your iPods and computer screens.

Remember these names: Kay, The ARE, K-OTIX, Chris “Daddy” Dave, D. Rose, The Foundation, J “8 Months” Lewis, Neon Collars, H.I.S.D., The Niyat, DJ Cozmos, and Flow Factory. If you run through your favorite downloads from the last few years, they’re on at least half of them. And while we can dwell on our individual accomplishments, there’s something to be said about the strength that we have in numbers.

We want you to look at this video with the understanding that it’s the first shot of a united front that hopes to change the landscape of the music that you’re listening to. We’ve challenged ourselves to create some of the most enjoyable music that we’ve listened to in a very long time ? and we hope that you’ll enjoy it as much as we do.

Embrace it.

—D. Randle